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How to Build a Strong Online Presence on LinkedIn

You couldn't be more wrong if you think LinkedIn is just an online resume. LinkedIn has the potential to give you much more than just a job. You can use LinkedIn to build your audience and attract clients for your business more efficiently. You can leverage this platform to position yourself as your domain's go-to person, no matter the end goal. Whether you want to grab a job/client/audience, LinkedIn can help you do it all.

Personal branding

Your profile should be structured in a way that contributes to your brand. A person who visits your profile should be able to tell what you specialize in and how they can benefit from your services.

Here are a few tips that you can implement instantly:

1. Complete your profile

We often come across profiles with no education, work experience or even a profile picture. This reduces your chances of making an impression on people's minds and building a unique aura around your profile. So, take some time and complete as many sections as possible on your profile. LinkedIn also tends to favour complete profiles when it comes to job applications, connection requests and searches.

2. Engage regularly

You can build solid engagement on LinkedIn with just 10 minutes a day. We totally understand that creating content on LinkedIn every day can be a hefty task and requires a lot of activation energy. But, engaging in other people's posts is a quick and easy way to increase your visibility. You can provide your inputs and views in the comment sections.

3. Make relevant connections

I am sure there are people on LinkedIn you look up to and aspire to be like. Take a step further and approach/connect with these people. Make sure that whenever you send a connection request, you include a personalised note that lets them know that you are a high-intent individual who aims at actually deriving value from the interaction.

Congrats on taking your first steps towards creating your own personal brand!

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